POINTS Methodology: A Blue Print for Digital Marketing Strategy by sergio restrepo - PDF free download eBook

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Many companies today fail with their digital marketing efforts because they have no strategic maps in place for digital...

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Details of POINTS Methodology: A Blue Print for Digital Marketing Strategy

Exact title of the book
POINTS Methodology: A Blue Print for Digital Marketing Strategy
Book author
sergio restrepo
Book edition
Kindle Edition
Number of pages
280 pages
ISBN (ASIN)
B07K57GQND
Published
November 2nd 2018 by RESARCO LLC - NY 10069
File size (in PDF)
1120 kB
POINTS Methodology: A Blue Print for Digital Marketing Strategy

Some brief overview of book

Many companies today fail with their digital marketing efforts because they have no strategic maps in place for digital marketing. They are essentially “flying blind” and hoping they find something that works. Instead of having a real plan, they utilize tactical initiatives and believe it is the same thing as strategy.

However, it’s not. Those are individual tactics and not a full plan, which you need if you hope to succeed.When the POINTS Methodology is used, it can help to provide companies with the essential roadmap that is needed to develop a powerful digital marketing strategy. Having a plan in place, knowing the steps you need to take, the tools and steps to sustain your strategy in time, will make successful digital marketing much easier.