The New Ndp: Moderation, Modernization, and Political Marketing by David McGrane - PDF free download eBook

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The New NDP is the definitive account of the evolution of the New Democratic Party's political marketing strategy in the...

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Details of The New Ndp: Moderation, Modernization, and Political Marketing

Exact title of the book
The New Ndp: Moderation, Modernization, and Political Marketing
Book author
David McGrane
Book edition
Hardcover
Number of pages
534 pages
Published
May 17th 2019 by UBC Press
File size (in PDF)
2136 kB
The New Ndp: Moderation, Modernization, and Political Marketing

Some brief overview of book

The New NDP is the definitive account of the evolution of the New Democratic Party's political marketing strategy in the early twenty-first century. In 2011, the federal NDP achieved its greatest electoral success - becoming the Official Opposition. The moderation of its ideology and modernization of its campaign structures brought the party closer than ever to governing.

But by 2015, it had fallen back to the third-party spot. Were moderation and modernization the right choices after all? This incisive book provides lessons for progressive parties on how to win elections in the age of the internet, big data, and social media.